Meadow Outdoor is running ads on I-5 and I-84 in Oregon thanking truckers.
Do It Outdoors is running a “Not All Heroes Wear Capes campaign to thanking essential local grocery and healthcare workers in York Pennsylvania.
Coastal Outdoor’s Ashley Amoroso says: Coastal Outdoor is taking a different approach to the ubiquitous COVID-19 messaging you’ve already seen. Our initial inspiration was to play with the word “home”. When you are a child, a teenager, or even in your 20’s, it’s never cool to “stay home”. Due to the pandemic, the majority of the population has now been asked or ordered to stay indoors. We decided to flip that restriction into an asset and turn a very uncool thing into something cool… with a little help from the “old school”.
Some thoughts that came to mind… graffiti, D.J. Jazzy Jeff, Jenny “from the block”, bright colors, city scapes, a sort of 90s dayglow aesthetic, and finally a call to action: “Be a Homeboy/Girl.” In other words, by staying home you can save lives, which is a VERY COOL thing to do. As we continued to brainstorm for additional plays on the word “home”, it occurred to us that this pandemic literally changed the meaning of the word “homebody.” Formally a noun, “a person who is perceived as unadventurous”, it has now become a verb; being a homebody is simply the right thing to do.
Finally, all of these stay-at-home messages got us thinking: “Who needs to be protected the most?” Our grandmas and grandpas, great aunts & uncles, all of our beloved elderly, especially those with underlying health conditions. Immediately, the little embroidered pillows that Grandma used to stitch came to mind. They were ever present on Grandma’s reading chair and lovingly adorned the guest bed. So in our final message, we stitched “Home is Where the Smart is.”
These ads are currently posted across our digital network up and down the Grand Strand. It is our hope that we will be able to increase awareness and encourage everyone to help stop the spread of COVID-19. While we look forward to happier and safer days, Coastal Outdoor is proud of and grateful for our medium’s ability to communicate and have an impact during such an unprecedented time.
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