On Wednesday Insider suggested you should include credit card info in your ad contracts.  A reader from a large out of home company dissents:

“… putting the credit card info into the contract is not advisable. Remember that companies have to be responsible for handling and securing credit information for consumer protection. Copies of contracts can get spread many places and you can’t always be sure the credit info is blocked out. We always treat credit apps, ACH’s and credit card information separate from the contract. We have a secure fax line and limited accounting people who review this if sent via email. We don’t even allow the salesperson to see the information.”

Insider’s take: A good point.  Insider has no problem putting credit card info in his own contracts because he runs and small company and does everything himself.  This creates liability, however, in a large company or if several people have access to the credit card info.

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