IBO Enterprise Manager, Becky Smith, will be hosting another on line Webinar.  Here are the details:

Selling more OOH faster during a recession synopsis

 Experience is a great teacher, but the tuition is way too high! Because there is a lot of valuable historic data on the effects of recession on advertisers, we connect the dots and examine the lessons learned over time.  We gain insights from four case studies of advertisers who thrived during a recession. 

 We talk about “why” you can thrive as an out of home seller during these times and we give you the “how”, including a universal way to position OOH media in the minds of your clients and prospects. We capture the thoughts of one of the country’s largest advertisers, for his lesson.

 We review the four consumer buying types that exists during a recession and teach you high-gain messaging your advertisers can use to cut through to their customers.

 The session outlines over 45 local advertiser categories that do well during recessionary times.

 We close out with a shockingly simple, actionable game plan that works for any sales rep whether you’ve been selling OOH for 30 days or 30 years.

Wednesday, August 3rd at 11am CST.

If you want to join, email Beck Smith at becky@IBOUSA.org for details.

Not sure if your company is a member?  It doesn’t matter.  All are invited. 

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