It’s very hard to make your 2024 numbers if you don’t hit your Q1 numbers.
The first six weeks of every new year represent a sales slump for most OOH sales makers/companies. Reps believe client ad spending is down during those weeks. However, the Radio Advertising Bureau Statistics show overall client spending during January to be on par with other typical months.
More likely the slump is by sales reps being so focused on closing out the holidays and current year, they lack advance planning to sell first quarter. Also, many contracts are sold to end on Dec 31. Why not bridge the month of January and end them on Jan 31?
First quarter can be a great time to break through with new prospects because many have new budget cycles with fresh money to invest in advertising.
The Super Bowl (Feb 11, 2024) is an unofficial national holiday. The retail food and drink sales the week leading into the broadcast are second only to Thanksgiving week.
The Winter Olympics in February will steal consumers’ attention. On average, nearly one out of six TV viewers will be watching Olympics coverage during that two-week period in February. It’s a huge challenge for advertisers to get noticed on competing channels.
Easter is on March 31, one of the earliest dates it can be. Easter week is the seventh highest retail shopping week of the year.
From the list below, pick the top 10 categories that represent the most opportunity for you and your marketplace. Then pick the best 3-5 prospect businesses in each category. This is your Q1 playbook, you should be working on right now!
| Hot 1Q Categories |
| ATV Dealers |
| Auto body repair services |
| Auto clubs (services like AAA) |
| Auto detailing services |
| Bankruptcy attorneys |
| Bike Shops |
| Boat dealers |
| Cable and satellite TV programming providers |
| Car service centers |
| Car washes |
| Clothing stores |
| Computer service companies |
| Computer stores |
| Consignment stores |
| Delivery services |
| Dental clinics |
| Diet programs |
| Divorce attorneys |
| Education/schools |
| Electrical contractors |
| Employment agencies |
| Employee appreciation day (March 4) |
| Farm and home supply stores |
| Financial planning advisors |
| Financial services (banks, credit uniions) |
| Fitness centers |
| Garden centers |
| Golf Courses |
| Golf equipment stores |
| Hardware stores |
| Health care clinics |
| Health clubs |
| Hobby stores |
| Home builders |
| Home-improvement companies |
| Home Shows |
| HVAC dealers |
| Insulation companies |
| Insurance providers/agencies |
| Jewelry stores |
| Landscape centers |
| Lasik surgery |
| Lawn and garden centers |
| Lawn service companies |
| Mattress stores |
| Mental health services |
| Mortgage companies |
| Motorcycle dealers |
| Outdoor maintenance companies |
| Outerwear stores |
| Paint stores |
| Pizza (any food) delivery |
| Plastic surgeons |
| Plumbing contractors |
| Property management companies |
| Radio stations |
| Real estate agents |
| Roofing companies |
| RV dealers |
| School tutoring centers |
| Self storage units |
| Ski Resorts |
| Ski Shops |
| Snowmobile Dealers sales/service |
| Sporting good stores |
| Summer camp for kids |
| Super Bowl (all related categories) |
| Tax preparation services |
| Temporary help agencies |
| Thrift Stores (Goodwill stores etc) |
| Tire dealers |
| TV and electronics stores |
| Used car dealers |
| Vacation destinations (Winter & Summer) |
| Weight loss clinics |
| Window replacement companies |
If 2024 is your year to grow OOH sales faster, I may be a profitable resource for you. Find out how I can help at OOHSalesFaster.com or email at KevinJGephart@gmail.com
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