Ardmore, OK – IBO is making it easier than ever for independent operators to help their local advertisers succeed. “With our new integration with Super Optimal, IBO members can now access the simple, affordable, “self-serve” tool that I use that takes the guesswork out of billboard design, directly from our OOH CHARGER portal,” said Chris Cowlbeck, IBO CVO and GM of LOOK Billboards.

For many local advertisers, creating a billboard design that actually works is the hardest part of the process. Research shows that good creative drives 50% of a campaign’s success, yet many local ads are too cluttered or hard to read at 65 mph.

“Our goal is to make OOH design validation a standard, easy step for every operator,” says Neil Morris, Founder of Super Optimal. “We want to give independent owners the same high-level creative insights that national brands use, helping local campaigns perform better than ever.”

What This Means for You

If you’ve ever struggled to tell a local client their ad has too much text, or if you simply don’t have an in-house design expert, this tool is your new best friend.

• Instant Expert Advice: Upload any design and get a “report card” in seconds.
• Close Sales Faster: Use AI data—not just your opinion—to show advertisers how to make their ads more effective.
• Better Results, Better Renewals: When ads are readable and clear, they drive more business for your clients, making them more likely to renew their contracts with you.

How It Works

The Super Optimal platform uses “OOH Design Intelligence” to check every ad for:

• Readability…Can they read it?
• Visual Contrast…Does it pop?
• Message Simplicity…Is it too busy?

How You Win

• Upload the “Creative Draft”…. Upload a simple JPG via the portal.
• Get the “Expert Report”… answer a couple of questions and download a PDF.
• Close the Sale…Use the Heat Map and Rating to seal the deal.

Launch Details: The integration officially kicks off at the IBO Spring Conference in New Orleans this April. Attendees will get a first look at how to use the tool to streamline creative approvals and strengthen advertiser confidence.

About IBO
The Independent Billboard Operators (IBO) is a global network of independent Out-of-Home media owners working together to grow revenue, strengthen operations, and connect with national and international advertisers. With access to more than 100,000 displays, IBO Speedway combines trusted relationships, streamlined services, and evolving technology to help independent operators compete confidently in today’s advertising landscape.  To learn more about IBO, click here.

About Super Optimal
Super Optimal is a design intelligence platform built specifically for the out-of-home advertising industry. Using machine learning models trained on proven OOH design principles, the platform analyses creative assets and provides actionable optimization guidance across metrics such as simplicity, clarity and attention.  To learn more, click here.

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