Insider wishes you a Happy Fathers Day. It’s amazing how many father/son/daughter combinations there are in the out of home business. Some of the fathers are no longer living. We’ve listed the Father first. Apparatix: John James, Jonathan James Barnes Outdoor: Rod Barnes, Maryjane Shackleford, John Barnes Barrett Outdoor: Jack […]
By Nicole Randall OAAA Communications Director This month, OAAA spotlights the Innovations Committee, asking members, “If you could snap your fingers to change one technology-related thing in the OOH industry, what would you change today and why?” Kevin Bartanian, EVP Sales & Business Development, StandardVision I would have all creative for […]
Insider reviewed 434 out of home websites to compile the 2018 Out of Home Website Rankings. Insider used a 20 point ranking system to measure how well an out of home website meets the needs of clients and potential advertisers. The scores ranged from 0 to 20. The average score […]
Tomorrow, Insider will publish the 2018 Out of Home Website Rankings. Insider reviewed 434 out of home advertising websites using a 20 point ranking system to measure how well an out of home advertising company website meets the needs of clients and potential advertisers. The average score for the 434 […]
Insider reviewed 434 out of home websites to compile the 2018 Out of Home Website Rankings. Insider used a 20 point ranking system to measure how well an out of home website meets the needs of clients and potential advertisers. The scores ranged from 0 to 20. The average score […]
Nancy Fletcher OAAA President and CEO Digital billboards account for $1 of every $7 of out of home (OOH) industry revenue. Like many “new” products in the marketplace, digital billboards have been tested. Scenic America litigated digital billboards, all the way to the US Supreme Court. They lost. One OOH industry principal, […]
Stephen Freitas OAAA Chief Marketing Officer This month’s question is: What are some of the most exciting opportunities ahead as the OOH industry converges with smart cities over the next several years? Kevin Bartanian, EVP of Sales & Business Development, StandardVision Smart city applications are designed to manage urban flows […]
By Nancy Fletcher OAAA President and CEO Response to back-to-back hurricanes showcased the speed and reach of today’s out of home (OOH) media. In Florida, the well-organized state outdoor advertising association sent multiple, localized emergency templates for digital billboards BEFORE the storm. Here’s what happened inside the OOH industry as Hurricanes Harvey and […]
By Ken Klein, Executive Vice President, OAAA The living former Presidents will appear on billboards as part of a national, nonpartisan campaign to support hurricane recovery. “Never a better time for a call to unity,” said Tom Norton of Norton Outdoor Advertising in Cincinnati. “So great to see our past […]
This summer, millions will see National Geographic’s rare animal photos on billboards and other out of home formats. On May 19, 2017, Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched a groundbreaking OOH campaign driven by user generated content and […]
