By Nancy Fletcher, OAAA President and CEO First, we Get Out of Home. Get Out of Home featuring ad industry legend Stan Richards On October 1, the out of home (OOH) industry will launch a big, sophisticated promotional campaign. With the tagline, Get Out of Home, the goal of the campaign […]
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Judge Grants Restraining Order Against Cincinnati Billboard Tax
CINCINNATI (July 30) — A judge issued a temporary restraining order (TRO) to block Cincinnati’s targeted billboard tax and higher fees. The next step is a hearing for injunctive relief in early September. Norton Outdoor Advertising and Lamar Advertising Company are challenging the new tax and fees on constitutional grounds. […]
OAAA Innovations Committee “Summer Camp”
The OAAA Innovations Committee, a group of techie and digital-savvy executives dedicated to the advancement of OOH through ground-breaking technologies, met earlier this week in Washington, DC. The group convenes each summer to discuss the latest in OOH tech trends and evaluate OAAA’s role in promotion and standardization of relevant […]
Cincinnati passes Billboard Tax
On June 27 Cincinnati passed a 10% tax on billboard revenues as part of the city’s 2019 budget. The tax goes into effect July 1. The tax was passed over the mayors veto with two days public notice and no hearings. You can read more about the tax at WLWT5 […]
Happy Fathers Day!
Insider wishes you a Happy Fathers Day. It’s amazing how many father/son/daughter combinations there are in the out of home business. Some of the fathers are no longer living. We’ve listed the Father first. Apparatix: John James, Jonathan James Barnes Outdoor: Rod Barnes, Maryjane Shackleford, John Barnes Barrett Outdoor: Jack […]
Tech Talks: One Change for OOH Tech?
By Nicole Randall OAAA Communications Director This month, OAAA spotlights the Innovations Committee, asking members, “If you could snap your fingers to change one technology-related thing in the OOH industry, what would you change today and why?” Kevin Bartanian, EVP Sales & Business Development, StandardVision I would have all creative for […]
The 2018 Out of Home Website Rankings
Insider reviewed 434 out of home websites to compile the 2018 Out of Home Website Rankings. Insider used a 20 point ranking system to measure how well an out of home website meets the needs of clients and potential advertisers. The scores ranged from 0 to 20. The average score […]
The Best Out of Home Advertising Websites
Tomorrow, Insider will publish the 2018 Out of Home Website Rankings. Insider reviewed 434 out of home advertising websites using a 20 point ranking system to measure how well an out of home advertising company website meets the needs of clients and potential advertisers. The average score for the 434 […]
Billboard Insiders 2018 Out of Home Website Rankings
Insider reviewed 434 out of home websites to compile the 2018 Out of Home Website Rankings. Insider used a 20 point ranking system to measure how well an out of home website meets the needs of clients and potential advertisers. The scores ranged from 0 to 20. The average score […]
Industry Wins Court Battle… But What Else Do I Get?
Nancy Fletcher OAAA President and CEO Digital billboards account for $1 of every $7 of out of home (OOH) industry revenue. Like many “new” products in the marketplace, digital billboards have been tested. Scenic America litigated digital billboards, all the way to the US Supreme Court. They lost. One OOH industry principal, […]