Our friends from Up to Something, Richard Molinaro and Todd Turner did a great job with the Indie Impact Awards and we want to take some time to get their thoughts on what to think about if you want to design a winner. We had previously looked at Pure Rock Studios […]
Our friends from Up to Something, Richard Molinaro and Todd Turner did a great job with the Indie Impact Awards and we want to take some time to get their thoughts on what to think about if you want to design a winner. From Richard and Todd: Each winning billboard […]
SALT LAKE CITY, UT – April 2025 — The first-ever Indie Impact Awards, presented by IBO (Independent Billboard Operators), were held last week during the Spring IBO Conference in Salt Lake City. Hosted by Todd Turner and Richard Molinaro of Up To Something, the event recognized creative out of home […]
Insider heard of an OOH success story where creative led to doubled outdoor advertising spending. We contacted Melody Roberts and Meadow Outdoor Advertising to learn more. For more than a decade, Bushnell University in Eugene, Oregon, has advertised OOH using an in-house design team. As a new customer of Meadow […]
Yesterday we ran a post on Justin Powell’s decision to hire an art liason person to make his sales force more efficient. We asked some out of home ad designers what they they thought and they said this: Out of Home Creative’s Founder Melody Roberts says the idea makes sense. […]
Melody Roberts is the founder and chief creative officer of Out of Home Creative (OOHC), a creative agency specializing in outdoor advertising. Since 2001, she has dedicated her career to the medium, inspiring clients, driving sales, and mentoring the next generation of designers to redefine their boundaries in the OOH […]
Billboard Insider is taking tomorrow off for Thanksgiving. We have lots to be thankful for. To OUTFRONT’s Shelli Bergren for being our first newsletter subscriber. To Joe White at Huntington Billboards for being our most recent newsletter subscriber. That makes 3,318! To 72 Lamar Advertising employees for being our […]
Rate This Ad allows a billboard designer to rate a billboard ad selected by Billboard Insider using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is from multi-OBIE finalist and former OBIE […]
In response to the devastation caused by the wildfires, www.returnthealoha.org was created to aid five local charities and organizations that are helping those in need on Maui. “The recovery on Maui is going to take years – perhaps decades. (Paradise, yes, but also isolated with a small construction workforce.) This is why […]
A Designer Asks, “Where do you get your images?” Out of Home Creative Founder and Chief Creative Officer Melody Roberts says this. There are several stock sites to choose from, depending on your budget. Some popular sites are adobestock.com, shutterstock.com, and gettyimages.com, ranging from $9 to $500 per image (packages and […]
