New York, NY [July 12, 2023] Screenverse, a leading Digital Out-of-Home (DOOH) company in ad management, ad monetization, and programmatic ad solutions, has selected Place Exchange’s PerView solution as a measurement standard across its managed DOOH networks. This groundbreaking measurement solution, developed in accordance with the OAAA OOH Impression Measurement Guidelines, enables Screenverse to deliver accurate and dynamic reach, frequency, and impression measurement for its network partners.
Out-of-home media encompasses a diverse range of venues and asset types, making it historically challenging to obtain reliable measures of reach, frequency, and impressions for a custom mix of OOH assets. Place Exchange’s PerView solution has transformed the industry by offering buyers and sellers the ability to measure every type of OOH media asset using dynamic, deterministic data to deliver up-to-date measurement insights specific to each location.
With PerView, Screenverse receives comprehensive impression, reach, and frequency measurement across their different DOOH networks, which can be broken out by different geographies, consumer segments, and timeframes. By leveraging PerView, Screenverse is able to provide its clients with actionable data to optimize their DOOH campaigns and achieve superior results.
“We built Screenverse from the earliest days of the COVID pandemic. Through that experience, we learned the necessity of dynamic measurement data that reflects the realities on the ground. As we think about the future, progress in these data-sets will be the rocket-fuel we need to explore the far reaches of our potential,” said Adam Malone, President and Cofounder at Screenverse.
Screenverse is so committed to the importance of measurement, that its Master Service Agreements (MSAs) require all partners to undergo third-party measurement within the first six months of the agreement. Place Exchange’s PerView solution has earned Screenverse’s endorsement as a trusted and reliable tool for measurement in this process.
“We are thrilled to adopt PerView as a standard for our DOOH networks, our platform partners, our agency partners, and our brand partners,” said David Weinfeld, CEO and Cofounder at Screenverse. “The challenge of obtaining accurate and timely measurement data in the OOH industry is now addressed by PerView. PerView stands out as a measurement solution we believe in, enabling us to deliver reliable and comprehensive insights to all of our end clients.”
Screenverse’s decision to adopt PerView as a measurement solution stems from its unmatched capabilities and commitment to industry excellence. As the digital marketing industry faces the impending challenges of the phasing out of third-party cookies, Screenverse recognizes the critical role that reliable measurement plays in delivering value to advertisers and navigating the evolving advertising landscape.
“We built the PerView product to address the marketplace’s need for dynamic, up-to-date measurements of reach, frequency, and impressions across the wide range of formats and venue types that comprise Out of Home,” said Ari Buchalter, CEO of Place Exchange. “We are excited to see innovative partners like Screenverse adopting PerView to help propel their business forward.”
The adoption of the PerView measurement solution by Screenverse marks a significant milestone, solidifying the company’s dedication to delivering reliable and comprehensive measurement solutions to its clients. By utilizing PerView, Screenverse aims to elevate the industry’s measurement capabilities, empower advertisers, and maximize the impact of DOOH campaigns.
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