New York, NY – September 4, 2024 – Screenverse, a leading player in the digital out-of-home (DOOH) advertising industry, is proud to announce the rebranding of the “Screenverse Office” programmatic network to “Screenverse + TouchSource.” This strategic rebrand reflects TouchSource‘s expansion beyond office environments into high-traffic retail venues, including urban panels and shopping malls across the United States.
The move comes after significant success within office venues, where the “Screenverse Office” network has rapidly grown to become a top performer in revenue and inventory volume within the venue type. Building on this momentum, the newly rebranded “Screenverse + TouchSource” network aims to bring the same level of innovation and audience engagement to retail spaces.
“The Screenverse Office network has been a driving force in the DOOH space, and we’re excited to extend that success to retail venues,” said David Weinfeld, CEO & Co-founder at Screenverse. “The rebrand to Screenverse + TouchSource not only highlights our broader capabilities but also underscores our commitment to providing advertisers with the best opportunities to reach their target audiences.”
TouchSource, a leader in digital signage, has partnered with Screenverse to expand its footprint into retail centers that offer unique advertising opportunities. With over 10,000 active screens in malls and retail locations within the Screenverse portfolio, the aggregated inventory is poised to become a go-to resource for advertisers looking to connect with consumers in key markets.
“Retail centers nationwide trust us to deliver engaging digital experiences with revenue-generating programmatic advertising. Our partnership with Screenverse delivers on that promise by providing advertisers with access to premium inventory in top locations,” said Ajay Kapoor, CEO of TouchSource. “This rebrand marks a significant milestone in expanded brand advertising reach into retail spaces and effortless advertising monetization for Centers”.
The “Screenverse + TouchSource” network simplifies the buying process for advertisers and is proud to offer exclusive private marketplace (PMP) deals on all industry-leading SSPs, making it easier than ever to access high-quality digital screens. As Screenverse and TouchSource continue to innovate and expand their footprint, the rebranded network is set to lead the way in transforming retail spaces into dynamic, revenue-generating environments.
About Screenverse
Screenverse, established in 2020, is a prominent company in the Digital Out-of-Home (DOOH) space, facilitating connections between brands and highly valuable target audiences. With an expansive DOOH media network base, including billboards, urban panels, and retail environments, among others, Screenverse has curated digital ad inventory networks that are highly utilized across direct and programmatic buyers from major agencies across the US. For more information, visit https://screenversemedia.com
About TouchSource
TouchSource is a pioneering leader in effortless place-based communications. We enable retail centers, office buildings, and other high-traffic venues to spark an exciting sense of place with compelling digital experiences and state-of-the-art display technology. With a focus on enhancing customer engagement and optimizing revenue, our turnkey solutions combine user-friendly software, engaging designs, and a wide portfolio of digital hardware into a hassle-free signage network. By combining cutting-edge technology with a deep understanding of consumer behavior, TouchSource transforms ordinary spaces into dynamic environments that captivate viewers to drive brand exposure and in-store traffic. www.touchsource.com
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