New York, NY, January 29, 2025 – Screenverse, a leader in programmatic digital-out-of-home (DOOH) advertising and the largest network of digital screens in the physical world, today announced the appointment of Chang Gao as the company’s first Chief Financial Officer. As a member of the executive team, Gao will be responsible for scaling Screenverse’s financial operations and supporting the company’s ambitious growth plans.
Gao joins Screenverse with more than 15 years of experience at innovative, high-growth businesses building finance and operations teams, scaling revenue by three to five times, and raising equity and debt funding. Within the adtech landscape, Gao most recently served as SVP of Finance and Operations at search advertising company adMarketplace, and was previously Director of FP&A at GroundTruth, where he was responsible for rapidly scaling both organizations. Throughout his career, he’s also held positions at Thomson Reuters, American Express, and UBS.
“We are thrilled to welcome Chang Gao as the inaugural Chief Financial Officer of Screenverse,” said David Weinfeld, CEO of Screenverse. “Chang’s impressive ability to build high-functioning finance and operations teams, along with his extensive experience in the adtech sector, will play a crucial role in scaling Screenverse’s operations and furthering our growth objectives. This appointment is a major achievement for the company, highlighting our dedication to enhancing our leadership team in support of our swift expansion.”
Gao’s appointment follows a $10.5 million investment in Screenverse by Volition Capital in 2024, which enabled the company to focus on enhancing its proprietary technology suite and the expansion of its team in order to scale efforts across engineering, marketing, sales, and more. Screenverse also welcomed five new media partners in 2024, and its digital OOH network reached a milestone of 100,000 screens across all 210 U.S. DMAs.
“This is an exciting time to join Screenverse and accelerate the adoption of programmatic advertising in the fast-growing DOOH category,” said Gao. “Programmatic DOOH is the most powerful way to influence consumer purchase intent via more relevant messaging, delivering better returns for advertisers and higher yields for media owners. Screenverse combines talent, expertise, technology, and premium OOH inventory to capitalize on this opportunity by simplifying a dynamic yet complex ecosystem. I’m delighted to partner with David, Adam, and the entire Screenverse team to not only drive company growth but growth across the entire OOH ecosystem.”
About Screenverse
Screenverse, established in 2020, is a prominent company in the Digital Out-of-Home (DOOH) space, facilitating connections between brands and highly valuable target audiences. With an expansive DOOH media network base, including billboards, urban panels, and retail environments, among others, Screenverse has curated digital ad inventory networks that are highly utilized across direct and programmatic buyers from major agencies across the US. For more information, visit
https://screenversemedia.com.
https://screenversemedia.com.
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