New York, NY – October 15, 2024 – Screenverse, a leader in programmatic digital out-of-home (DOOH) , today announced a partnership with GPO Vallas to integrate SOMO, the largest digital taxi top network in New York City, into its growing portfolio of DOOH inventory. Through this partnership, Screenverse gains exclusive access to 65% of the NYC taxi top market, bringing over three billion monthly impressions across 4,000 digital taxi top screens on 2,000 taxis to the programmatic market.
Powered by GPO Vallas’s leadership in OOH media, SOMO’s digital displays are featured on yellow taxicabs managed by the Metropolitan Taxicab Board of Trade and Creative Mobile Media, ensuring high-impact exposure in NYC’s busiest business districts, shopping areas, and neighborhoods.
David Weinfeld, CEO of Screenverse, said: “SOMO’s cutting-edge taxi top network represents the next evolution of mobile, data-driven advertising, which is why we’re pleased to partner with GPO Vallas and expand the Screenverse network to offer advertisers unparalleled reach in one of the world’s most dynamic cities.”
Unlike traditional OOH media, SOMO’s dynamic taxi tops allow advertisers to reach consumers at key moments throughout the day with geo-targeted and day-parted content, providing a versatile and highly effective advertising solution.
“We believe in the power of mobility to connect brands with consumers in meaningful ways, and SOMO is a testament to that vision,” said Gabriel Cedrone, CEO of GPO Vallas. “By partnering with Screenverse, we’re thrilled to bring valuable inventory to the programmatic ecosystem.”
Brands can easily tap into this powerful platform through Vistar Media, Place Exchange, Broadsign, and Hivestack. From hyper-local targeting to citywide campaigns, SOMO’s digital taxi tops are ready to bring brand messages to life on the streets of New York.
About Screenverse
Screenverse is a leader in managing and monetizing digital out-of-home (DOOH) networks across a variety of venues. Through innovative digital solutions, Screenverse connects brands with audiences in real-world environments, delivering impactful advertising experiences that drive results. For more information, visit www.screenverse.com.
About GPO Vallas
GPO Vallas is a Latin American leader in out-of-home advertising, with 25 years of experience across 10 countries. Committed to sustainability and urban development, GPO Vallas designs smart, environmentally responsible products and solutions for cities worldwide. For more information, visit www.gpovallas.com.
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