Place Exchange released their H2 2024 Programmatic OOH Trends Report, identifying the following milestone:

For the first time, Screen/TV tied Billboard for the largest asset category, with both claiming 29% of spend in H2 2024, reflecting the growing weight of video advertising in Digital OOH.

Insider reached out to Place Exchange CEO, Ari Buchalter, for his thoughts on programmatic Out of Home from the SSP perspective.

“In our view, the report underscores the robustness of programmatic DOOH, with growing spend and healthy CPMs across a diversity of advertising categories, asset types, and creative formats. Based on the early signals in 2025, we expect that momentum to continue and for programmatic to attract more net new dollars to the OOH channel.”

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