The Ultimate Out of Home Sales Guide is a “Client Success System.”  You can promise clients that your company’s systematic approach assures their success using OOH advertising.

The Ultimate OOH Sales Guide lets you ensure results by:

• using a targeted/focused agenda for efficient meetings (UOOHSG page 25)
• conducting comprehensive data gathering to be sure you have successfully met their objectives (UOOHSG 35 High-Gain Questions page 27)
• delivering insights into all of the media options (UOOHSG pages 45 to 51 and 120 through 124)
• providing a first-hand review of the proposed units (UOOHSG page 57)
• providing compelling recruitment advertising strategies (UOOHSG page 39)
• following a roadmap for comprehensive execution of their program (UOOHSG page 65)
• backing up your promises with a written service guarantee (UOOHSG page 156)

Order Your eBook Copy of The Ultimate Out of Home Sales Guide Here!

We do have soft cover books available on a first come first serve basis.  If you are interested, send an email to johnweller@billboardinsider.com and provide the following information:

• Your Name
• Company Name
• Number of Copies
• Mailing address
• Billing address (if different)
• Phone Number

The price of the book in either format is $69.95.  Soft cover books include a $5 shipping charge to cover the cost of mailing.

If you sell Out of Home advertising you need The Ultimate Out of Home Sales Guide.  This book is co-authored by Billboard Insider and Kevin Gephart.  We met Kevin in 2019 when he was newly retired after a 37 year career selling media, including 12 years selling Out of Home.  Kevin currently runs a consulting business advising Out of Home companies and reps to sell more faster.

Chris Cowlbeck had a chance to preview The Ultimate Out of Home Sales Guide and here are his takeaways.

In my role over the last decade of helping the IBOUSA networking group grow to over 270 media owners and 100,000 displays as of this publication, common requests frequently fall into the realm of sales. In my evolved role of focusing on increasing revenue sources as our top priority in an expanding and challenging technological environment, full of twists, turns and complexities, it’s refreshing to have a compilation of many of the pieces I’ve read daily over the years in Billboard Insider.

The content of this publication covers a wide variety of sales topics and gives an owner or sales manager a nice reference tool to establish gleaned from seasoned OOH veterans. These tools can easily be adapted to accentuate local, regional and national business and can fit nicely with the rapid changes we are witnessing in the marketplace now in the world of impressions-based transactions, whether executed programmatically, automated assisted or narrowcasted locally by your boots-on-ground sales team.

Best of luck with your sales expansion.

Chris Cowlbeck, IBOUSA Chief Visionary Officer

John James, Founder of SignBird, and corporate sponsor for the book added his thoughts.

As Founder of SignBird, it’s my mission to provide out of home sales teams and operators the marketing content (e.g. billboard photos, aerial drone videos, web design and ride sheets) to impress advertisers and close deals.

I would highly encourage you to add this book to your sales arsenal. Buy a copy for everyone in your sales team. Use these experiences and collective wisdom to your sales advantage!

I have been fortunate to work with most of the contributors in this book. But before I knew them, I read about them in Billboard Insider.

Thank you, Billboard Insider, for putting this resource in the hands of the out-of-home community and once again bringing value to your readers. This book is sure to have a designated place on the desks of out-of-home sales reps for years to come! And mine.

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