In the mid-1980’s, San Antonio had roughly 2,400 billboards and off-premise signs.  Currently, the city has fewer than 800 signs and will see that number reduced further as the City Council approved a plan which will allow 24 new digital signs over the next three years. The new permits requires billboard owners to agree to remove four static billboards for the right to construct each digital structure.

The San Antonio Report, covered this story, and provided the following quote from Luis de la Torre, President/General Manager of Clear Channel Outdoor San Antonio.

“[I] had the pleasure of partnering with our city development team and our community stakeholders to create a program that will significantly reduce the number of signs in San Antonio,” de la Torre told council members Monday. “…I hope you’ll join us in supporting the changes.”

Signs eligible for conversion would not include those in downtown San Antonio, on U.S. Highway 281 headed toward downtown, in areas with historic designation or along the Interstate 10 from UTSA Boulevard to Boerne Stage Road, known as the Hill Country Gateway Corridor.

Insider’s Take: Insider wishes more cities would use this practical approach in their communities.  The ability to convert locations to digital with billboard companies agreeing to reasonable reductions in overall signage is a win/win for all parties involved.

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