A Billboard Insider reader asked about trivisions.   We talked to New York out of home executive Royal Forgues of BeSeen 24-7 about the place of trivisions in a digital world.

What’s your opinion of Trivisions?

Trivision Billboards are a type of billboard that displays three different advertisements in one location by rotating or flipping the panels. This type of billboard is known for its ability to effectively capture the attention of passersby with its dynamic and eye-catching rotating display. Trivision Billboards can be a great option for businesses looking to increase their brand awareness and reach a wider audience.

Is there a place for trivisions in a digital billboard world?

That’s a great question! While digital billboards are becoming increasingly popular, there may still be a place for Trivision billboards. Trivision billboards offer a unique and eye-catching animation way to display multiple messages in one billboard, which can be very effective in certain advertising campaigns. Additionally, Trivision billboards can be a cost-effective option for businesses that may not have the budget for a digital billboard. Ultimately, it depends on the specific advertising goals and target audience of the business in question.

What about maintenance?

Trivision billboards require special maintenance. Since they have moving parts, it’s important to keep them clean and lubricated to prevent them from getting stuck or damaged. Additionally, the panels that display the images can become warped or faded over time, so they may need to be replaced periodically. It’s also important to regularly check the lighting system to make sure it’s working properly. Overall, Trivision billboards require a bit more maintenance than traditional billboards, but they can still be a great option for businesses looking for a unique way to advertise their products or services.

Will freezing rain clog the gears?

Yes, freezing rain and snow can potentially clog up Trivision billboards and cause them to break down. This is because the moving parts of the billboard can become stuck or frozen in place. To prevent this, it’s important to keep the billboard clean and clear of any snow or ice buildup. This can be done by using a leaf blower or broom to carefully remove any snow or ice from the billboard. Additionally, it’s important to make sure that the lubrication of the moving parts is appropriate for the winter weather conditions in the area. Some billboards may have additional heating or insulation features to prevent damage from cold weather, so it’s important to consult the manufacturer or a professional billboard maintenance company for the best solutions.

Where do trivisions make the most sense?

Trivision billboards can be a great option for businesses looking to advertise in high-traffic areas. They are particularly effective in areas where there is a lot of foot or vehicle traffic, such as busy city streets, and shopping centers. Trivision billboards are also effective in areas where there is limited space for advertising, as they allow multiple ads to be displayed on a single billboard. They can be used to promote a wide range of products and services, from food and beverage to clothing and electronics. Additionally, Trivision billboards can be used to create eye-catching displays that capture the attention of passersby and help boost brand awareness.

Bseen24-7.com is a well-established advertising company that has been serving the Franklin, St. Lawrence, Jefferson, and Clinton counties New York for many years. With over 194 strategically placed billboards, they have become a go-to solution for businesses looking to increase their brand awareness and drive sales.

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