Media Post reports that Rouge Media, a Toronto-based out of home media company, announced the acquisition of On-Campus Media, the largest U.S. College digital out-of-home advertising network today.

The acquisition will give Rouge control of all of On-Campus’s digital video, online and mobile assets. Rouge will also expand its U.S. network by 450 college campuses, including Harvard, Yale, Columbia, and Penn State.

On-Campus reaches, per the company, over 6 million students daily in the U.S. and Canada.  Their Facebook page states they are the nation’s largest college television network delivering targeted video and and social media content to students and alumni on college campuses across the country. We reach a quarter of all U.S. college students, so odds are, you’ve seen us.

Martin Poitras, CEO & Founder of Rouge Media was quoted saying, “We see tremendous opportunity and rapid growth in digital place-based media. Rouge is ready to fully take over existing assets, as well as bring products we successfully offer in Canada to the U.S. Campus network, such as amplification and mobile targeting.”

Rouge Media indicates they have plenty of experience with digital OOH placements, launching 1,000 digital units within its existing network last year that included charging stations.

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