The Catalyst reports that  Nickelytics, a Tampa-based advertising firm that evolved from The Nickel Ride, a ride-share company, has appointed out-of-home (OOH) advertising industry veteran Rick Robinson, Chief Strategy Officer at Billups, to its board of advisors. He will provide guidance and insights to founder and CEO Judah Longgrear and Seattle-based CTO Shama Keskar, who joined the company earlier this year.

Robinson has joined the Nickelytics team at a time of great momentum for the nascent company. According to a news release, the firm recently closed an equity crowdfunding round of nearly $400,000 on Republic and is expected to close a $1.5 million seed round this summer.

Nickelytics mission is to make out-of-home media more trackable, easier to deploy, and more effective at scale by integrating the out-of-home market with a digital advertising experience.

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