An eastern out of home exec writes Billboard Insider that revenue growth is a better metric than display face growth after reading Independent Out of Home Companies Grew Faces by 4% in 2025:
Interesting to see the independents growing… face count is a measurement that really isn’t in play for larger companies. Revenue growth and per panel rates are much better metrics. Driving rate increases without increasing cost. Many independent operators build just because you can~~not because there is a need…
I would venture to say net income margins are higher for companies which focus just on the best locations as opposed to operators that have a build anything you can and rent for any amount you can. Current steel cost and construction cost make it almost not worth building statics in many parts of the US…
Just my 2 cents.
To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber list.
Paid Advertisement
