Last year, Insider shared Lamar Advertising’s announcement of a year long partnership with the Make-A-Wish Foundation.  Lamar recently released details of the partnership and we provide that information below.

With more than 1 billion DOOH impressions generated nationwide, Lamar’s in-kind partnership with Make-a-Wish was a smashing success. Across 1,300 digital billboards located in 118 markets, Lamar helped Make-A-Wish amplify its message, raise greater awareness of its mission, and maximize fundraising efforts. In some cases, Lamar billboards were even incorporated into the granting of wishes. Watch and see how Lamar and Make-a-Wish were able to bring joy and make a difference in the lives of children with critical illnesses throughout the year long partnership.

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