Lamar CEO Sean Reilly had interesting comments on this week’s earnings call on which sectors have been growing for Lamar and why.

Financials 

“Financials were up 10%, if you drive around town, you’ll see a lot of ads – advertising CD rates right for community and local banks. And that’s a great thing to see.”

Services Income

“When the story is written for 2018 you’ll see that we’ve been taking share from other media.  Our services income is up 8%.  These were people who used to be using the yellow pages and you know what’s going on with the yellow pages. ”

Sports, Entertainment and Amusement Advertising:

“Another category which is growing rapidly for us particularly on our digital platform is amusements, entertainment and sports.  This is the tractor pull next weekend…That has traditionally been a radio sweet spot because you can produce an ad very quickly and respond however your ticket sales are going.  We can do that in digital in a nanosecond.  It there’s a need to sell tickets, if there’s a need to promote a concert…you can do it.”

Reilly said sports gambling can be a contributor to revenues.  Draft Kings and Fan Duel generated $600,000 in revenue for Lamar before they were shut down.

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