Two court losses for Adams in Wisconsin. Dane County, Wisconsin courts have decided (1) that Fitchburg properly denied Adams a permit to install a digital billboard along McKee Road and (2) to dismiss an Adams lawsuit against Dane County for not renewing a lease of land on the Dane County Regional Airport property. Adams has alleged the County violated state open meeting law and a prohibition on walking quorums.
Park Outdoor plans to convert an Auburn, New York static billboard to digital. The sign will have a 288 square foot face. The Auburn Zoning Board of Appeals issued a permit on a 5-1 vote.
A proposal to add digital billboards to the walls of Washington Nationals baseball park in Washington DC is attracting comment. The Nationals would like to install ten 35′ by 34′ LED screens that would generate $3-5 million annually. Legislation is being reviewed by the DC council. Insider expects to see more of this kind of activity, especially for ballparks and stadiums which sit on city property. Citizens groups are opposing the plan according to Citypaper.
The Woodstock, GA city council is considering extending the town’s billboard moratorium from December 23, 2016 to March 23, 2017 to enable the council to revise the city’s building code.
Fall River, MASS has selected Capital Associates to assist it in developing billboards on city property. Capital Associates is inventorying city land, structures, walls and bus shelters in commercial areas. Any sites which are selected will need approval of Fall River and the Mass DOT. Capital Associates is owned by Edward O’Sullivan. The city says it will get 75% of the revenue from any billboards.
Insider’s take: Good luck Fall River in getting anyone to put up a billboard at their expense in order to have the privilege of paying you 75% of gross revenue. Not going to happen. A typical landlord gets 10-20% of revenues. Insider has seen some municipalities get 50% of net revenue (gross revenue less all costs of running a board less an annual depreciation figure for a board) but works out to about 20-25% of gross revenue.
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