The agenda is out for the OAAA/Geopath OOH Media Conference on March 27-29 in Nashville! From interactive town hall sessions to breakout tracks, we’ve packed the schedule with a stellar lineup of brand and agency executives and industry thought leaders ready to explore OOH’s BreakThrough. Here’s the conference agenda.
Monday, March 27, 2023
| 10:00 AM – 12:00 PM | Geopath Board of Directors Meeting |
| 12:30 PM – 1:45 PM | OAAA Board of Directors Meeting |
| 1:45 PM – 2:00 PM | Break |
| 2:00 PM – 4:00 PM | OAAA Leadership Summit *Invitation only |
| 3:30 PM – 5:30 PM | Geopath Training |
| 5:30 PM – 7:30 PM | Welcome Reception in The Hub sponsored by Broadsign |
Tuesday, March 28, 2023
| 7:30 AM – 8:30 AM | Networking Breakfast in The Hub The Hub is the central location for attendees to gather to experience the offerings OOH vendors provide for the industry, socialize during meal functions, experience pop-up sessions in the new stage area, or grab a latte in the cafe. |
| 8:30 AM – 10:30 AM | General Session Convenes
Sessions Include:
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| 10:30 AM – 11: 00 AM | Networking Refreshments Break In the Hub sponsored by Circle Graphics |
| 11:00 AM – 11:45 AM | General Session Reconvenes
Sessions Include:
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| 11:45 AM – 12:45 PM | Tracks Three concurrent program tracks provide attendees with an opportunity dig deeper on the topics most relevant to their business. |
| Track I: Omnichannel Marketing How OOH Can Help Connect a Fragmented Media EcosystemThe nearly infinite number of screens, platforms and channels defining today’s media landscape make reaching consumers with cohesive brand experiences incredibly challenging. In this track industry experts unpack the power of OOH to breakthrough a fragmented media landscape, bridge the gap between IRL and URL, ultimately connecting with consumers wherever they are. |
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| Track II: Data Innovation How OOH Can Help Brands Thrive in Today’s MarketplaceHigh performing campaigns that maximize impact and ROI have always been key for advertisers – and today’s complex macroeconomic environment is driving even greater focus on efficacy and efficiency. At the same time, ongoing cookie deprecation has resulted in renewed attention being paid to context, location and other data signals. In this track, industry experts explore how infusing data, creativity, and innovation into OOH’s legacy location and context strengths open a wide range of opportunities for brands to supercharge growth- even in challenging times. |
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| Track III: Measurement in 2023 and Beyond How OOH Can Deliver Metrics that Matter to BrandsUnderstanding efficacy and impact has always been important for advertisers, and increased sophistication around the KPIs that define it mean there is a far broader set of outcomes being measured by brands. In this track, industry experts discuss the innovative ways OOH can provide this information and insight, ultimately delivering the metrics that matter to today’s marketers. |
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| 12:45 PM – 1:45 PM | Networking Lunch in the Hub sponsored by Williamson & Associates |
| 1:45 PM – 4:00 PM | General Session Reconvenes
Sessions include:
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| 4:00 PM – 4:30 PM | Networking Break in The Hub sponsored by Circle Graphics |
| 4:30 PM – 5:15 PM | Breakthrough Town Hall Sessions New in 2023, Town Halls are interactive sessions, facilitated by a cross-section of industry experts. Attendees will debate, discuss, and identify what’s needed to address critical OOH issues, surfacing what’s needed to advance the industry. The output from these Town Halls will help inform OAAA and member activities for the year to come. |
| Town Hall I: Breaking Through How can we help the larger advertising industry better understand the full scope of OOH’s promise? |
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| Town Hall II: OOH’s Programmatic Breakthrough What will it take to better incorporate OOH into the larger programmatic landscape in the next 12 months? How can we leverage programmatic to drive net new revenue and growth for the industry? |
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| Town Hall III: Share Shift Why are brands underspending in OOH – what’s in the way? How can we breakthrough this resistance? |
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| 7:00 PM – 8:30 PM | Industry & OBIE Awards |
| 8:30 PM – 11:30 PM | OBIE’s After Party hosted by Lamar |
Wednesday, March 29, 2023
| 7:30 AM – 8:30AM | Networking Breakfast |
| 8:30 AM – 12:00 PM | General Session Reconvenes
Sessions include:
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| 1:30 PM – 3:30 PM | Geopath Training |
| 12:45 PM | Conference Concludes |
To register for the conference click here.
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