Red Star Outdoor, the iconic Chicago Out-of–Home Company, today announced the acquisition of select assets from Total Outdoor in Chicago, further cementing their dominance as the Independent Outdoor leader in the DMA, further cementing their dominance as the Independent Outdoor leader in the DMA. Red Star is known for controlling some of Chicago’s most exclusive billboard opportunities, and this acquisition adds 8 additional faces their inventory in the Heart of Downtown

As Chicago continues to “evolve,” it’s our job to anticipate the neighborhoods that will be important to our media partners in the future. These locations, coupled with our existing inventory, allow brands to engage with a high income audience as they experience life in the Gold Coast, River North, Lincoln Park, and now the Fulton-Randolph Market districts. This deal guarantees that Red Star is part of the discussion involving the “Media Heartbeat” of Chicago. Said Dean Manone, Partner at RS.

“Since 2000, Red Star Outdoor has developed or operated over 125 locations in the downtown corridor. We will continue to grow our billboard business with a “Chicago-first mentality,” said Scott Goldstein, Partner at RS.

Financial terms were not disclosed.

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