Fox 13 in Salt Lake City writes about a terrific campaign, on a Reagan Outdoor digital, providing real-time data on the Great Salt Lake’s current water levels, making sure all are aware of the decline in the lake’s water level. As of Monday, the lake was 37.5 percent full and just over 5 feet below its minimum health level.

Grow the Flow, a nonprofit group focused on water policy, is behind the billboards, which they hope will bring attention to the lake’s dire condition.

Here is the news clip featuring the Reagan billboard.

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