Here are the results of the Billboard Insider/OOHSalesFaster poll on a reasonable annual sales goal and number of accounts for an out of home  local account executive.

Billboard Insider readers think a reasonable sales book for an out of home executive is $500,000 to $2 million.  We expect that those who voted for a lower number run small rural out of home plants which average $500-1000 in monthly rent per face while those who voted for a bigger number come from urban out of home plants with revenue of several thousand dollars per face.

More than half of Billboard Insider readers think that a local out of home sales rep should have 100 or fewer accounts.

Out of home sales expert Kevin Gephart of OOHSalesFaster will comment on the poll results later this week

To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber list.

Paid Advertisement