Two readers commented about yesterday’s post on the pros and cons of 4 week  billing.

Chris Cowlbeck, Manager, Look Billboards and Independent Billboard Operators

“Amazingly, this was once a problem for us, even though we don’t do much national or agency business. While all your pros and cons are quite accurate, the solution is quite elegant.

Apparatix easily allows you to do “Billing” aside from “Invoicing”. While very subtle, it is a really powerful twist. We can do both monthly AND 4 week concurrently with no changes what so ever.

I boast that my billing takes 90 or so seconds a month, and it’s not an over statement. It takes much much longer to print, stuff and mail.      And the proposal.offer module is elegant, interactive and zesty.”

Justin Powell, CEO, Huntington Outdoor

“We started with 4 week billing when we started the company. Best decision I ever made. It’s a little harder to account for, but it’s almost a free 9% increase that goes straight to the bottom line. When someone complained I always just said “how are we supposed to account for a month when they’re all different lengths?” Four week periods are just easier.”

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