Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Wes Frick of BillboardDesign.com  Billboard Insider uses and endorses Frick’s services.

Our Birthday Suit

Rating: 5 (Great)

• This is one of the hottest billboards I’ve ever seen in the existence of humanity.
• They put the copy on the right side on a left hand read, making it really easy to read, because Lamar knows what they’re doing.
• Simple, edgy, bold. It’s just what a billboard should be. Epic.

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