Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising.

This weeks rating is provided by Adam Owen, Creative Director of Owen Design Co., an Austin, TX firm specializing in OOH design and branding.  Adam has designed billboards for over 20 years more than 100 billboard clients.  Adam is a Vendor Associate in the IBOUSA.  You can reach Adam at adamowencreative@gmail.com or 336-209-4138.

McDonalds Good Morning

Rating: 4 (very good)

• Good, clean, effective and kind of creative.

• Not the first time a round object is used as an O motif and it won’t be the last.

• The type has nice balance even though it is function-over-form design.

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