Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Melody Roberts. Melody Roberts is a billboard designer and founder of Out of Home Creative, an outdoor advertising agency specializing in creating unique out of home designs for businesses, agencies, media buyers and out of home companies.
Sparkling ICE
Rating: 4 (very good)
- This is a nice, bold, branding board.
- Great use of vibrant colors, bold text and images of the product.
- It is assumed this product can be found at any grocery or retailer that sells drinks.
- To give them credibility (but to not take away from the product) they included a small plug about the Seahawks. It is hard to read the White text on the Green background. I would have advised a better color contrast choice here.
Paid Ad
