• Rate This Board By Out of Home Creative

    Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder of Out of Home Creative, an outdoor advertising design firm specializing in out of home design for businesses, agencies, media buyers and out of home companies. Melody has been in the outdoor industry since 1999. Insider uses and endorses her services.


    Super Lotto

    Rating 2 (below average)

    Billboard Insider readers requested before/after visuals of recommendations Out of Home Creative provides. We have provided visuals here as well as written notes below detailing the before vs. after designs.

    • I gave this a 2 because I liked that they used an extension and simplicity of the concept. 
    • The extension is a great way to help the ticket stand out but beside the extension, the advertisement is washed out. The color palette used in the billboard’s creative and the elements behind the billboard are in the same family which negatively impacts readability.
    • If there was a specific reason the client wanted to use this image, at a minimum, I would have placed a drop shadow behind the wording to help it read.
    • There is a lot of space on the billboard so I would have made the extension larger which would have also made the client’s name easier to read.

    Below is a rough edit of the recommendations I suggested above. These subtle changes help in the overall readability of the advertisement’s message in my opinion.

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    One Comment

    1. You’re absolutely right. Nice job on the revamp.