Rate this board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer talks about what they may have done differently for outdoor advertising.  This week’s rating comes from Melody Roberts, a billboard designer and founder of Out of Home Creative, an outdoor advertising agency specializing in creating unique out of home designs for businesses, agencies, media buyers and out of home companies. 

Service Master

Rating: 3 (average)

• More outdoor advertising should make use of extensions and in this particular example it makes for a creative way to advertise this service category.

• The layout is simple and to the point but the client’s color scheme is not particularly out of home friendly making the call-to-action and logo hard to read.

• Because the extensions are engaging, I would assume motorists will be more inclined to look at this billboard multiple times before making out who the advertiser is.

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