Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Melody Roberts. Melody Roberts is a billboard designer and founder of Out of Home Creative, an outdoor advertising agency specializing in creating unique out of home designs for businesses, agencies, media buyers and out of home companies.
Cirque Du Soleil
Rating: 4 (very good)
This is classic outdoor advertising.
- Nice use of billboard extensions to give it more recognition.
- A street surface location with high density traffic allows script fonts like this to slide because the description is not the focus.
- I would have considered a Red gradient background to compliment the Zumanity sign held by cast members.
- I would have moved the headline and website closer together separating it with a middle line so it balanced with the image.
