Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts.   Melody Roberts is a billboard designer and founder of Out of Home Creative, an outdoor advertising agency specializing in creating unique out of home designs for businesses, agencies, media buyers and out of home companies. 

Cane’s

Rating: 4 (very good) 

I love when billboard placement allows an advertiser to use multiple locations to their advantage especially when the client is open to a clever and creative advertisement such as this one. This is what makes out of home advertising unique.

• There’s just enough going on with the bottom ad that you’re intrigued to see if it’s a real advertiser but by making it monochromatic your eye naturally drifts towards the top advertiser’s billboard with its bold colors.

• The hand extension ties the Posters focus on the product.

• The only thing I would have changed would be to angle the arm and hand so that it did not cover the name and exit number.

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