Board: Tulalip Casino  Rating: 3 (average)

• This board is so close to good; like a home run that just curves foul at the last second.

• There’s a large graphically enhanced tag line, and image of people having fun, and the logo positioned as the last thing the viewer sees.

• The dark teal lacks contrast against the black background, making “Game. Life.” hang there oddly in space.

• The logo should be larger, or simply typeset, since it’s all caps and so ornate.

• The directional and contact info are far too small to be of much benefit to the reader.

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising.   This week’s rating was provided by Greg Callaham (www.gregcallaham.com) who has 30 years of experience in outdoor advertising design. Insider uses and endorses Callaham’s services.

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