• Rate This Board by Greg Callaham

    Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider has used and endorses Callaham’s services.


    Rating: 5 (great)

    • Here’s a great example of a simple, effective awareness ad. The photo is engaging, the message is short and sweet, and the logo is clearly identifiable so the target audience knows who is sending the message.
    • High contrast between the headline and the background make is easy to read. The same is true of the blue field surrounding the logo. There’s a little vibration with the red and blue butting against each other, but I suspect the designer’s hands were tied by the logo branding standards.
    • I’d also like to see a little more shadow behind the child’s right side  and behind the cast in the photo for more definition, but those are minor things.
    • This one earns a 5 (great).

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