Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham (www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider uses and endorses Callaham’s services.

Medical Home Team

Rating: 3 (average)

• This Medical Home Team design sets a nice tone with a large visual tied directly to a headline evoking the days when doctors truly cared about their patients and visited their homes to care for them.

• Drivers passing for the first time will be left wondering what doctor is advertising. The goal may have been to push the target audience to the web site and, if so, the URL legibility is acceptable.

• The logo and phone number are too small to be legible at speed.

Paid Ad