Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Wes Frick of Billboard Design.com.

• This billboard is a prime example of bold and effective design.
• The headline, “Pay Diddly for Your Squats, $10 down, $10 a month,” is catchy and straightforward, grabbing attention immediately.
• The color scheme of purple, yellow, black, and white is visually appealing and on-brand, creating a cohesive look.
• This combination of a strong offer and creative idea makes the billboard highly effective.

Planet Fitness billboards are recognized for their vibrant designs and clear, enticing messages. They often feature catchy headlines like “No Gymtimidation” or “Judgment Free Zone,” highlighting the brand’s welcoming and inclusive atmosphere. The use of bright colors like purple and yellow, consistent with Planet Fitness’s identity, ensures high visibility and brand recognition. These billboards typically promote affordable membership offers, such as “$10 a month,” making fitness accessible to more people.  Overall, this billboard is a perfect blend of creativity and clarity, earning a 5/5 rating.

 

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