The People’s Emporium
Rating: 1 (not good)
This ad is a miss, meriting only a 1 out of 5. Its design is overly cluttered, making it impossible to grasp its purpose from a distance. The decision to split the space between two small businesses only adds to the chaos as it often leads to legibility problems. A billboard should focus on a single service or idea, capturing attention with creativity and excitement. It’s about making an emotional connection, which this billboard fails at. Remember, a billboard is a public showcase of your business.
I’m excited to reinvent this ad with a fresh, innovative approach. I’ve focused on showcasing just one business, ‘The People’s Emporium,’ known for its unique and thoughtful items perfect for gifting. The revamp starts with a new brand color – a trust-inspiring blue that’s not only visually appealing but also enhances legibility. This choice positions ‘The People’s Emporium’ as a reliable, standout brand.
Further enhancing the design, I’ve incorporated an eye-catching glass butterfly extension, similar to a successful billboard in Colorado. This choice is deliberate; their social media features glass butterflies, making it an authentic representation of their offerings.
Additionally, I’ve designed a captivating painting of a mustang set against a scenic background. This aligns perfectly with the store’s inventory, which includes horse paintings, and targets the right audience. The billboard’s copy, ‘Special Gifts in Elizabethtown,’ is presented in a vibrant yellow font with a white shine, instantly grabbing attention and establishing a strong local connection.
I’m eager to hear your thoughts on this revamped billboard design for ‘The People’s Emporium.’ Do you think the new color scheme, the glass butterfly extension, and the mustang painting capture the essence of the store? Please share your opinions and suggestions in the comments below. Let’s discuss and inspire each other with our ideas!
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