Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Wes Frick of BillboardDesign.com
Sierra Nevada’s latest billboard is an eye-catching beacon amidst the mundane daily commute, captivating the essence of timeless quality with its vibrant yellow background. The choice of red vintage text proclaiming “still the one” beautifully mirrors the company’s long standing tradition of excellence. This billboard doesn’t just promote a brand; it evokes a sense of trust and a promise of unmatched quality that has stood the test of time. It is more than just a billboard; it’s a statement of reliability and timeless value, encouraging viewers to rediscover the one and only Sierra Nevada.
The vibrant yellow background sharply juxtaposes the red vintage text, creating an energetic yet harmonious visual dialogue that is nothing short of magnetic. Beyond the striking color scheme, the billboard carries an authentic, cool vibe that feels both nostalgic and fresh, a testament to Sierra Nevada’s rich heritage. What sets this billboard apart is the scrolling text effect, a dynamic feature that draws the eye and invites viewers on a captivating visual journey.
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After reading this excellent article, I’m convinced Wes Frick was an English Lit major in college. He could easily get a job writing ad copy for Bentley or Rolls-Royce. LOL!
It’s a great board and all, but the (over)glowing review is a bit much. It doesn’t convey “a promise of unmatched quality that has stood the test of time” to me because I know nothing about the brand. It DOES invoke a positive impression in me though because it reminds me of the old feel-good song “Still the One” by Orleans.