Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Wes Frick of Wes Frick Design Agency. Billboard Insider uses and endorses Frick’s services.
AveloAir
Rating: 4 (very good)
I rate this well thought out ad a 4 out of 5.
- It’s quick to the point.
- Colors are good
- Easy to read high contrast fonts say “Hello, Avelo!” to introduce the brand to the market.
- I personally would have sold this design with an extension of the Avelo Air airplane “taking off” the billboard. It does cost more, but would really only takes a few hundred bucks to add 10 square foot of extensions off that side. I’m not sure how long this ad was up for, but if it was long term I’d probably pitch that.
- The blue and yellow colors are a pretty strong combination. It grabs attention and looks safe.
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