Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Wes Frick of Wes Frick Design Agency. Billboard Insider uses and endorses his services.
Hellscream Haunted House
Rating: 5 (great)
I really like this one because of how creative it is. The ad was created by Wally Thompson at Street Media Group.
- This bus bench creative has these hands coming out of the ground holding the bus bench, making it very attention-grabbing.
- The colors and details are rich and clean. The overall execution looks great.
- The fonts used match the brand and have a rough edge to them that also works well with the background.
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