Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Wes Frick of Wes Frick Design Agency.
Rating: 5 (great)
- This week I am eating Burger King, “Always on Top”. Here, Burger King uses a combination of both the competitive placement and impactful design.
- The design is edgy and bold. It makes a powerful statement Their marketing team was on top of it.
- The copy is simple and is so loud you just can’t miss it.
- The colors demand attention and the elements are high quality
- The overall impact is easily shareable. I think it’s a great execution
- My rating for this is a 5 (great)
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