• I haven’t heard of Utz before, and the vector image of the girl next to the Utz logo made it appear to me as “Cutz” for some reason when I first saw it. For this reason I recommend using the logo in an alternate way so that it is clear that “Utz” is the advertiser.
• The blue background and color halftones look good on digital. I’d just make it richer. I like the bold fonts the artist used for “Has Arrived!”, but I don’t like the “Available at Publix” logo. The text is too thin and small that it won’t be seen clearly from the road, and it is repetitive because when people see the Publix green circle logo they will know to get it there. You really don’t need the “Available at” to get the message across to go there.
• I recommend making the chips bag and Publix logo way bigger, and using imagery of chips falling down like confetti so that it looks like it’s celebrating the fact that Utz has arrived and gets the point across more quickly that it’s for chips.

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