Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Wes Frick of Wes Frick Design.

Sinners Welcome

Rating: 5 (excellent)

• A simple design with strong contrast and strong legibility.
• The colors present a serious, powerful message in just 2 words.
• You can read this billboard from far away.
• Wow!  What a powerful message with a clear call to action.  Welcomes everyone and breaks down the idea of being judged in church.