Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham (www.gregcallaham.com) who has over 30 years of experience in outdoor advertising design. Insider uses and endorses Callaham’s services.
Robomow
Rating: 5 (great)
- This ad is sure to get the attention of the target audience. The extensions breaking that top plane will draw the eye and the bright colors will pull the viewer into the selling message.
- The entire ad has a retro feel that is clever and warmly comforting.
- The six-word message is easy to read and remember, as is the single point of contact. Excellent job by the designer and creative director! This ad earns a 5 (great).
Big 5+ rating. This design should be used by corporate country wide with co-op advertising assistance (50-75% of dealers ad outlay in cash or credit against purchases) to individual dealers using this base design in their designated sales area. If there ever was a global OOH prospect………yes,really!