Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com) who has over 30 years of experience in outdoor advertising design. Insider has used and endorses Callaham’s services.

Brick Universe

Rating: 4 (very good)   

• This ad for a Lego Fan Event really catches the eye with a veritable rainbow of elements.
• The almost chaotic color palette works in this case because Legos are so colorful; it reinforces the product and brand.
• The white text against the blue background and the black text in the white ribbon product the necessary contrast for legibility.
• The repeated brand name in the logo and in the web address hammer home retention in the target audience.
• There is some text under the logo that is too small to read and could have been left off.
• Overall, this ad earns a 4 (very good).

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