Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com, who has over 30 years of experience in outdoor advertising design. Insider has used and endorses Callaham’s services.

Chimney Solutions

Rating: 4 (Very Good)

• With a six-word message, this digital awareness ad for a chimney inspection and cleaning service does an excellent job of keeping it super simple.
• The white background offers high contrast for the red business name, the black graphic of the hat, and the color bar at the bottom.
• The business name is large, and the well-designed logo tells the viewer exactly what the advertiser does with the first word and the graphic.
• The contact info at the bottom could be a little larger, especially if it was either the phone number or the web address.
• The slogan is a complete throwaway with its small thin letters. The ad satisfies the parameters of good outdoor as the reader sees, understands, and remembers “Chimney, sweeps (hat), ChimneySolutions.com/town.” Mission accomplished.
• This ad earns a 4 (very good).

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