Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com) who has over 30 years of experience in outdoor advertising design. Insider has used and endorses Callaham’s services.

Car Wash Express

Rating: 5 (great)

• This is a nice clean ad (get it?) that grabs the eye with a bright yellow background and quickly communicates the awareness message in a colorful, easy-to-read logo.
• A color bar across the bottom wraps things up in high contrast text to emphasize it’s a hometown business. It’s a simple, memorable message the target audience can read at a glance.
• This ad earns a 5 (great).

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