Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider has used and endorses Callaham’s services.

Covid Testing

Rating: 4 (very good)

• This board for Covid Testing does a very good job of attracting the attention of the target audience with color and high contrast text against a simple with background.
• The large word Covid draws the eye, since it’s such a timely subject, and the blue graphic of a virus reinforces what the ad is about: Testing.
• The large red arrows direct the target audience where to get the advertised service. The promised result of partaking of said service is a nice draw, too.
• While I think the Exit Now should have been larger, I’m presuming the board is located at the exit and the arrows compensate for the lack of size in the directional text. I’m not going to gig the designer or advertiser too much for that.
• The 7 Days/Week is a nice way to balance the small directional. It’s a simple, effective design that gets a 4 (very good).

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