Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com) who has over 30 years of experience in outdoor advertising design. Insider has used and endorses Callaham’s services.

 Edge Restaurant

Rating: 5 (great) 

• Nailed it! This is outstanding outdoor advertising, folks.
• We’ve got an eye-catching color for the background.
• Front and center we have a common everyday object transformed into a completely different common everyday object.
• The headline ties those two objects together with a common everyday phrase.
• The absolute beauty of this ad is the clever twist on all three common everyday elements to create one incredibly creative and highly memorable ad.
• The logo is positioned as the last thing the eye sees and we’re done. Like I said…nailed it! For that, it earns a 5 (great).

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